Big cats in the wild are disappearing at an alarming rate. In fact, within your lifetime lions in the wild could disappear forever. Since 2009, National Geographic’s Big Cats Initiative has worked to reverse this decline through on-the-ground conservation and education projects.
TOMS is excited to partner with National Geographic and support its nonprofit work through the Big Cats Collection, a special-edition line of footwear, sunglasses, and a backpack. Inspired by National Geographic's Big Cats Initiative, the collection draws attention to the critical need to protect these majestic creatures for generations to come.
You can help save big cats too! Here’s how:
Support Big Cat Conservation
When you support National Geographic’s Big Cats Initiative, you become a partner in our work to halt the decline of big cats in the wild. Your donation will help scientists and communities across the world use on-the-ground conservation techniques like antipoaching patrols and better livestock enclosures, which prevent conflicts between cats and people. Together we can make sure big cats don’t disappear forever. Donate today.
Spread the Word
Within our lifetime lions in the wild could disappear forever. Help spread the word and support on-the-ground conservation projects with National Geographic’s Big Cats Initiative.
About the TOMS Animal Initiative
When TOMS Chief Animal Lover Heather Mycoskie learned that wild lions are at risk of extinction, she started the TOMS Animal Initiative.
"I felt like there was so much we could do to come together to save these and other majestic animals," says Heather. "Combining my love for animals and my love for TOMS made perfect sense."
Through the TOMS Animal Initiative, TOMS partners with nonprofit animal conservation organizations to drive awareness and funding for global animal protection. Find the TOMS and National Geographic Big Cats Collection at TOMS retail locations, select retailers, and on TOMS.com starting September 15, 2015.
In Partnership With
Nat Geo WILD presents a week dedicated to nature’s fiercest felines—big cats—creatures of magnificent strength, ferocity, and beauty that are rapidly facing extinction. With visually stunning and powerful stories from around the world, get closer than ever before to lions, tigers, cheetahs, panthers, and more as you share in their triumphs, defeats, and epic struggles to survive.