Our Approach

The Problem

Big cats are in decline, from lions in Kenya to snow leopards in the Himalaya. These icons of the natural world—lions, tigers, cheetahs, leopards, jaguars, and other top felines—are victims of habitat loss and degradation, as well as conflicts with humans. The loss of these majestic predators will create a devastating impact on our ecosystem; losing them means not only the loss of keystone species but destruction of the natural balance, which affects the entire environment.

The Solution

The Big Cats Initiative takes a three-pronged approach to halt the decline of big cats in the wild.

We Assess

The Big Cats Initiative assesses and maps current populations of big cats worldwide and analyzes the success of measures implemented to help protect them. This knowledge helps guide the on-the-ground protection efforts the Big Cats Initiative chooses to fund. See our assessment of lion populations in Africa.

We Protect

The Big Cats Initiative supports conservation projects designed and implemented by people living in the areas where big cats live. The Big Cats Initiative grantees work in parts of the world where people and wildlife collide, allowing them to foster a sense of peaceful coexistence between big cats and local communities.

We Communicate

Together with Nat Geo WILD, the Big Cats Initiative is spreading the word about the decline of big cats in the wild through an award-winning awareness campaign called Cause an Uproar. Through this effort, the public is encouraged to help save big cats through free education initiatives, the Build a Boma fundraising campaign, and big cats programming on Nat Geo WILD.

From the Field

Meet the Big Cats Initiative grantees and learn about their on-the-ground conservation work.