About the Big Cats Initiative

Populations of lions, tigers, cheetahs, leopards, jaguars, and other top felines are declining at an alarming rate. They are victims of habitat loss and degradation as well as conflicts with humans. In response, National Geographic, with filmmakers, conservationists, and Explorers-in-Residence Dereck and Beverly Joubert, launched the Big Cats Initiative in 2009, a comprehensive program that supports on-the-ground conservation and education projects combined with a global public-awareness campaign.


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Grant recipients are field-based conservationists, environmental educators, students, researchers, and advocates.
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National Geographic collaborates with multiple local and international NGOs, corporations, local community groups, and individuals on this effort.

Other partners include:
The African People and Wildlife Fund, Anne Kent Taylor Fund, Cheetah Conservation Fund, Duke University, Ewaso Lions Project, Global Tiger Initiative, Great Plains Conservation,  Oxford University’s WildCRU, TOMS, and Zambia Carnivores Program, among others.