big cats mission

We are committed to saving lions, tigers, cheetahs, leopards, jaguars, and other big cats in the wild.

National Geographic, along with Dereck and Beverly Joubert, launched the Big Cats Initiative to raise awareness and implement change to the dire situation facing big cats.

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why save big cats?

Africa's Lion Population Has Declined 90% in the Last 75 Years

Cheetahs Have Disappeared From More Than 75% of Their Range

There Are More Tigers in Captivity Than There Are in the Wild

our projects

Map of Big Cats Initiative Projects

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Nat Geo WILD presents a week dedicated to nature’s fiercest felines—big cats—creatures of magnificent strength, ferocity, and beauty that are rapidly facing extinction. With visually stunning and powerful stories from around the world, get closer than ever before to lions, tigers, cheetahs, panthers, and more as you share in their triumphs, defeats, and epic struggles to survive.

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our partners