| Banner Creatives: |
Standard: GIF, JPEG |
Rich Media: HTML, JavaScript, Flash, Enliven, CGI, Page Wrappers, Interstitials, Pop-Ups and Pop-Unders |
| Ad Unit Sizes: | 468x60, 120x600, 120x90, 120x60, 728x90, 160x600, 300x250, 336x280 |
| Newsletters: | 160x600 and 25-Word Text with Linking URL |
| Ad File Size: |
728x90, 160x600, 120x600, 300x250, 336x280 - 20K gif/jpg, 30K Flash; 468x60 - 12K gif/jpg, 20K Flash;
All Other Sizes - 12K |
| Looping Restrictions: |
None |
| 15-Second Video Pre-roll Ad: |
15 seconds, Windows Media 9, 320x240, 225 or 300 Kbps encoding rate, 15 FPS, non-clickable |
| :15 Video Podcast |
H.264 video
File formats: .m4v, .mp4, and .mov
Video: Up to 768 kbps, 320 x 240, 30 frames per second (fps),
Baseline Profile up to Level 1.3
|
or:
MPEG-4 video
File formats: .m4v, .mp4, and .mov
Video: Up to 2.5 mbps, 480 x 480, 30 fps, Simple Profile |
| :30 Audio Podcast |
AAC-LC up to 160 kbps, 48 Khz, stereo audio
|
| Delivery Deadline: |
2 Full Business Days for Standard Media
5 Full Business Days for Rich Media and video ads
2 Weeks for Newsletter |
| Branding: | All ads must include advertiser branding in the form of advertiser name and/or logo |
| Production Contact: | Helen Serrano: +1 202 457 8468
E-mail: hserrano@nationalgeographic.com |
| Cancellation: |
IAB AAAA Version 2.0
a. At any time prior to the serving of the first impression of the IO,
Agency may cancel the IO with 30 days prior written notice,
without penalty. For clarity and by way of example, if Agency cancels
the IO 15 days prior to the serving of the first impression,
Advertiser will only be responsible for the first 15 days of the IO.
b. Upon the serving of the first impression of the IO, Agency may cancel
the IO for any reason, without penalty, by providing Media Company written notice
of cancellation which will be effective after the later of: (i) 30 days after serving the first
impression of the IO; or (ii) 14 days after providing Media Company with such written notice. |
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| Additional Information: |
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| |
Please add transparent background if banner corners are rounded. |
|
| | Provide linking URL, Alt text and rotation instructions for each ad unit. |
|
| | All ads, including third-party ads, MUST be tested for approval. |
|
| | All artwork must be accompanied by alternative text. Alt text should be no more than 50 characters (spaces included). |
|
| | Longer lead-times are required for copy rotations of more than five ads per month. |
|
| | Newsletters are issued on a biweekly and/or monthly basis. Please contact your regional sales representative to coordinate timing and availability. |
|
| | Shockwave Flash banners must be created using the clickTag format. Please see DoubleClick's site for instructions:
demo.doubleclick.net/generators/docs/designer_version.pdf. |
|
| | HTML sniffer code must be implemented in order to detect whether a user's browser is capable of displaying the Shockwave Flash file. A back-up banner should be displayed if the user cannot accept Shockwave Flash. Nationalgeographic.com will not approve HTML sniffer codes, which prompt the user to download a plug-in. A back-up banner is required for all rich media ads. |
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| | In order to track clicks on forms, "method=get" must be used. (Forms with "method=post" can run through DART, however clicks cannot be tracked.) |
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| | A banner may not produce audio without user initiation. Once audio begins, there must be a clear "pause" or "stop" button. Banners that expand on click or mouse over must have a clear "close" button and retract when the mouse is off banner. Set <form> and <a> tags to: target="_top" |
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